1)Teenage boys who are sporty
This advert appeals to young boys as a target audience because they love to play sports and the denotation in this image is a setting on a city basketball court. This has connotations of sport, urban life and teenagers coming together. This implies that they play any time they can,also the brand Nike is shown in every scenario therefore this will associate Nike as a fitness and sports brand for people who are passionate about sport in their everyday life.
2)Men in their thirties who care about their appearance
This advert is targeted at male views as the character in the advert is a strong looking masculine guy character,also this signify that if you use this perfume you will be associate as a man because this perfume is for men.
3) Mothers
This advert is targeted is mothers as it has a close-up of a baby and they are smiling,This denotes that they are happy as the baby is smiling and and mother is kissing her child.The connotation of this is that mother has a special bond with her child as the baby looks happy next to the mother.
4) Old people who have disposable income (money) to go on a holiday
This advert is TARGETED for old people as it a MEDIUM-SHOT of 4 elderly people having a good time on holiday.The CONNOTATION of this they have enough money to go this expensive holiday.
